With many countries globally suffering food shortages, it’s sobering to realise that in the developed world, and the United States, in particular, a full one-third of all food produced gets wasted every year. This translates to approximately $218 billion a year – 1.3% of America’s GDP. Of this, almost all ends up in landfills. How does food packaging technology fit into this equation?

The solution is not to produce less food.

With a population that’s increasing annually, there is a corresponding demand for more food production. By 2050, the Food and Agricultural Organisation of the United States (FAO) estimates that the global population will grow by 33 percent to almost 10 billion people. This means retailers will need to source more and more food, which will have to be transported over longer and longer distances as local producers are unable to keep up with rising demand. In this context, the need for packaging that can maintain product quality and extend shelf life to avoid waste is becoming ever more important.

Advanced food packaging technologies have never been more in the spotlight as satisfying consumer demands while still minimising wastage from field to fork becomes more critical.

Food packaging has been responding to challenges since as early as World War II when French inventor Henry DePoix first pioneered vacuum packing technology to better preserve fresh meat for the French soldiers on the Front. Almost 80 years later, the challenges are different and technologies have advanced in leaps and bounds, but the ultimate goal remains the same – we need smart, sustainable packaging that enhances food safety, prolongs shelf life and decreases food waste.

Modified Atmosphere Packaging (MAP) does exactly this.

MA Packaging is the safest and most effective way of prolonging the shelf-life of fresh produce – without the use of chemicals or any artificial preservatives. Backed up by extensive and scientific research, Mapflex MA packaging works in harmony with the natural respiration of food, matching its permeability to the breathing rate of the fresh produce concerned and creating what’s known as an equilibrium modified atmosphere (EMA). This is what helps to extend the shelf life of the produce significantly beyond the industry norms.

Contact us today for tailored packaging solutions specifically suited to your fresh produce needs.